Edward Glasscote
Perhaps your new financial service solution found itself especially vulnerable to fraud, leading to you pulling the product.
Or maybe your exciting new platform presented too much friction for the user, so it was withdrawn due to lack of traffic.
With a flaw identified, a solution can be attempted.
Finally getting your product out there can be less complicated than you thought – especially if fraud or user experience is at the core of the issue.
Over 55% of internet traffic comes from the mobile channel, a statistic which is only increasing over time. Products which fail to provide an outstanding experience for mobile users will struggle to get off the ground and are less likely to return on investment.
A poor user experience is one of the key causes of product abandonment: among users who abandon an app, 26% cite poor ease of use and navigation as the reason for their abandonment.
Likewise, if the product fails to detect and prevent fraud in the mobile channel (especially fraud techniques such as SIM-swap) the business can incur significant financial and brand damage. It doesn’t take a lot of fraud for a product to get a bad reputation, from which withdrawal becomes inevitable.
Successfully re-entering the market with a secure and streamlined mobile experience can be achieved through intelligent usage of mobile data.
Mobile network operator (MNO) data is the information associated with a mobile number, which is held by the network operators. Utilising this data can give you powerful insights into the identity of the owner of a phone number.
Whereas sources of data conventionally used in other kinds of user journeys lead to complicated interactions and exploitable loopholes, MNO data brings the best out in mobile journeys – complimenting and enhancing the user’s experience.
Through considered application of MNO data points, it becomes simple to perform KYC checks in the background, removing unnecessary user input. Checking this data also creates a barrier to fraud, by identifying suspicious changes associated with the number – such as if it has been ported to another SIM.
Products with the kind of secure and streamlined experience which MNO data facilitates can be characterised by resilience and longevity, as well as the loyalty of their users.
To find out more about MNO data, use the contact form below to book a call with a member of the team. We would love to help your product find the success it rightly deserves.
Last updated on March 28, 2024
"BTS (Business Telecommunications Services) is successfully using TMT’s Velocity and Live services to check the status of mobile numbers. This way we make sure we optimize the performance of the service offered to our customers and ensure the quality of terminating traffic to all countries.”
"TMT is a valued partner that enables us to manage our routing costs effectively. They proactively and continuously expand their operator and country coverage while delivering exceptional customer service. We can always count on them to achieve high-quality results and look forward to our continued collaboration."
"TMT provides us with the most comprehensive numbering intelligence data through their fast and reliable Velocity and Live services. TMT is a trusted partner for us, their products ensure that we continue to optimise the best performance and service to our customers."
"TeleShield from TMT gives 42com the power to detect and target telephony fraud scams internationally, thereby protecting our company from the financial and customer experience impacts of telecommunications fraud."
"It has been a pleasure to work with the team at TMT. They have become an essential provider of accurate numbering data information and Number Portability services globally."
"Deutsche Telekom Global Carrier uses TMT ID as one of their key suppliers for Mobile Number Portability Data services. Deutsche Telekom Global Carrier uses TMT ID’s Velocity MNP solution. This is an ultra-fast query service that optimises the routing of international voice calls and A2P messaging."
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