About Phronesis

At Phronesis we love a super-smooth mobile experience. When customers are itching to try a new service, or under pressure to complete a transaction, they don’t want to stop and check their emails or fiddle with an authenticator app. And they certainly don’t want to be told to come back tomorrow while background checks are completed.

After half a lifetime in telecoms, we know that there is a better way of identifying and authenticating customers. We call it Network Biometrics® and we are proud to be working with national governments, financial institutions and global service providers to make their customer journeys more secure and friction-free.

Company

James and the Phronesis team have a long history of working in the telecoms space, they have been heavily involved in shaping the global A2P SMS space and moving the industry to one of high standards and compliance.

Whilst on this journey the team began to see the increasing value in the use of unique data that is held inside mobile and telecom operators, this data has the potential to address many of the operational and security challenges facing enterprises when transacting with their customers in a mobile lead environment. Early on we understood most of these enterprises are applying web solutions to a mobile journey, which is based on different technology and consumer behaviour, so their frustrations are borne out of solutions not fit for purpose and a lack of available alternatives.

The question for the Phronesis team was how to provide this unique customer data under a controlled and trusted framework in which the customer has full knowledge and consent of how the data is being used, but in an easy to understand and use format that an enterprise can leverage to make critical business decision. Thus Phronesis was born.

We believe that by combining the knowledge of the Phronesis team in relation to operator data, the high-quality data obtained directly from partnerships with leading mobile network operators and an understanding of the challenges facing today’s enterprise we can create solutions that will make mobile simple, safe and secure once again.

Company

After half a lifetime in telecoms, we know that there is a better way of identifying and authenticating customers. We call it Network Biometrics® and we are proud to be working with national governments, financial institutions and global service providers to make their customer journeys more secure and friction-free.

As ever more customers reach for their mobile first, we are committed to helping in-house developers and technology providers to make the changes they need to successfully sign-up more customers, instantly authorise transactions and kick identity fraud into touch.

Company

PHRONESIS

/frə(ʊ)ˈniːsɪs/
n. Practical understanding; wisdom, prudence; sound judgement

As ever more customers reach for their mobile first, we are committed to helping in-house developers and technology providers to make the changes they need to successfully sign-up more customers, instantly authorise transactions and kick identity fraud into touch.

The Founders (style 1)

James Trenholme

Co-Founder
CEO

James is an experienced business leader and entrepreneur and has held senior positions in mobile network operators. He spent 12 years in different roles at Jersey Telecom, including leading business development for the global wholesale business.

He was the founder and director of the specialist recruitment service, NicheHunters, until its successful sale in 2018.

James is a keen chef, baker and home brewer, he particularly enjoys the excellent produce available in his hometown of Bath.

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Matthew Hornsey

Co-Founder
Head of Product

Matthew is a skilled product director and leader of innovation. He has held senior roles and been a founder of innovative mobile messaging and infrastructure businesses. He has a very strong understanding of how mobile operators and other organisations can work together to deliver new value streams without compromising their customers or networks.

He has held senior roles in telecoms, software development and product innovation consultancies.

When he’s not working, Matt likes nothing better than exploring the great outdoors.

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Leadership Team

Dr Guillaume Peersman

Head of Technology

Guillaume has worked in the ICT industry for over 20 years. Guillaume has a degree in Electronics and Computer networks from the Institut Supérieur d’Electronique de Paris (1996) and was awarded a PhD by the University of Sheffield (2003) for his work on mobile networks messaging services.

In 1993 Guillaume joined Dialogue Communication as part of a sponsorship agreement with Sheffield University. Over the course of the next 16 years he held various positions in the company and was appointed Managing Director in 2007 until his departure in 2012. Guillaume has since been involved on a consultancy basis with a number of start-ups and venture capitalist firms.

Guillaume has over 30 years of software development experience covering a wide range of coding languages and architectures. Guillaume has designed, implemented a deployed a number of massively scalable and mission critical platforms over his career

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Deepti Dawar

Solutions Architect

Deepti has over 11 years of experience in IT Solution Design/Leadership/Consulting/Development/Support, including more than 5 years in Analytics/BI/ETL domain. She is a highly revered consultant in Salesforce Applications and Einstein Analytics space for design, development and maintenance of solutions of colossal scale.

Throughout her career Deepti has worked in diverse cultures in different geographies (UK, Australia, Israel and India).​

Deepti is responsible for end-to-end implementation of the Salesforce community portal, backend CRM and insights with Phronesis Technologies, starting from requirement analysis to system study, designing, coding, testing, and optimising the use of these applications.

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The Team

James Trenholme
Co-Founder
CEO

James is an experienced business leader and entrepreneur and has held senior positions in mobile network operators. He spent 12 years in different roles at Jersey Telecom, including leading business development for the global wholesale business.

He was the founder and director of the specialist recruitment service, NicheHunters, until its successful sale in 2018.

James is a keen chef, baker and home brewer, he particularly enjoys the excellent produce available in his hometown of Bath.

Matthew Hornsey
Co-Founder
Head of Product

Matthew is a skilled product director and leader of innovation. He has held senior roles and been a founder of innovative mobile messaging and infrastructure businesses. He has a very strong understanding of how mobile operators and other organisations can work together to deliver new value streams without compromising their customers or networks.

He has held senior roles in telecoms, software development and product innovation consultancies.

When he’s not working, Matt likes nothing better than exploring the great outdoors.

Leadership Team

Dr Guillaume Peersman
Head of Technology

Guillaume has worked in the ICT industry for over 20 years. Guillaume has a degree in Electronics and Computer networks from the Institut Supérieur d’Electronique de Paris (1996) and was awarded a PhD by the University of Sheffield (2003) for his work on mobile networks messaging services.

In 1993 Guillaume joined Dialogue Communication as part of a sponsorship agreement with Sheffield University. Over the course of the next 16 years he held various positions in the company and was appointed Managing Director in 2007 until his departure in 2012. Guillaume has since been involved on a consultancy basis with a number of start-ups and venture capitalist firms.

Guillaume has over 30 years of software development experience covering a wide range of coding languages and architectures. Guillaume has designed, implemented a deployed a number of massively scalable and mission critical platforms over his career

Deepti Dawar
Solutions Architect

Deepti has over 11 years of experience in IT Solution Design/Leadership/Consulting/Development/Support, including more than 5 years in Analytics/BI/ETL domain. She is a highly revered consultant in Salesforce Applications and Einstein Analytics space for design, development and maintenance of solutions of colossal scale.

Throughout her career Deepti has worked in diverse cultures in different geographies (UK, Australia, Israel and India).​

Deepti is responsible for end-to-end implementation of the Salesforce community portal, backend CRM and insights with Phronesis Technologies, starting from requirement analysis to system study, designing, coding, testing, and optimising the use of these applications.

Jobs

At Phronesis, we are always on the lookout for talented team members to join us and help deliver our best-in-breed customer validation solutions.

Open Positions

Inside Sales and Marketing

Digital Marketing Assistant

Lead Software Development Engineer

Software Engineer

Junior Software Developer

‘Working with Phronesis has taken away the challenges of multiple integrations and suppliers in accessing carrier data’.

Jonathan Evans, Country Manager, Digidentity